Virtual influencer meets human model for Calvin Klein PR

The first and most popular virtual talent / influencer Lil Miquela posted a video with the model Bella Hadid with hashtag #MYTRUTH #MYCALVINS. This is the most recent campaign from Calvin Klein and the campaign’s goal was to capture the essence of individuality and expression.

First of all, which one’s robot? Do you see virtual character? cuz I don’t… she looks so real.. I mean her movement, eye contact, the way she kisses, everything looks so smooth and real.

In the video, you see Bella standing with CK outfit and then the shadow of Lil Miquela. She continues with “Creating new dreams that you never knew could exist,” before the two share a long kiss. Some people are accusing Calvin Klein of “queer-bating.” Queer-baiting refers to the marketing technique in which creators use queer sexuality in a teasing surface level way rather than embracing it to get attention and make money.

More and more fashion brands are using robot and virtual human as model and marketing. If your brand or company don’t have a virtual character yet, contact us! Even if you already have a virtual character, let’s monetize it. Animel Studio is happy to help your business. Contact today for free consulting.

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