PUMA is collaborating with Japanese clothing brand called SLY and they are using virtual influencer Imma for ad campaign. The first collection is all about puma logo and vivid color tops, dress, jacket skirt, purse, shoes and more. Price range is pretty reasonable around $60 – $100. And you can find the huge billboard at Okotesando THE SHEL‘TTER TOKYO from August 30th.

Imma is a virtual influencer mainly active on Instagram, fashion magazine and has catchy pink hair.  She now has 80,000 followers on her Instagram and she’ve been working hard to gain more and more followers and trying to get media exposure.

And if you purchase their collaboration items, you can get clear purse and that’s first-come-first-served basis.