Another virtual influencer collaboration with car brand is with luxury car brand Porsche. imma is a fashionable instagrammer / virtual influencer who was created by “Modeling cafe” in Japan.

Since porsche is releasing brand new electric car “Taycan”, they decided to promote in a trending way to do the marketing, which is to use virtual influencer. This would be the first time for Porsche Japan to use virtual human for digital marketing.

Imma is the Japanese virtual girl with pink short hair who has more than 150k followers on Instagram. Her height, nationality, weight and past career, pretty much everything about her remain mystery.

It’s been a year since she started her Instagram account and it’s unbelievable that she gained 150k followers. Also she have done many collaborations with big brands such as puma, SK-II and more.

According to Porsche marketing team, since most of their clients are older generation, they are trying to reach millennials and younger generation by using imma.

Taycan is available to see in person at exhibition called “SO-CAL LINK GALLERY” from November 22nd to December 7th. By adding their LINE account, you can join at the exhibition.

Porsche Japan Official Instagram account

https://www.instagram.com/porsche_japan/

Imma official Instagram account

https://www.instagram.com/imma.gram/